A DEVELOPER DRIVEN
BRANDED RESIDENCES CONSULTANCY
ABOUT US
BR Asia is a bespoke independent branded residences consultancy for real estate developers specialising in brand licensing and strategy for branded residential development.
We have access to the world’s best luxury hotel brands, and many non-hospitality luxury brands, from fashion houses to car makers.
BRANDED RESIDENCES
Branded residences can be either mixed use (hotel and residential) or standalone (residential only) and have traditionally been managed with a luxury hotel operator. However, in recent years many non hospitality luxury brands, such as Armani, Fendi and Mercedes Benz to name a few, have started to align and offer brand licensing for luxury branded residential projects.
Branded residence projects (if planned and executed correctly) can offer developers an edge over their competitors, higher sales revenue, faster sales and increased visibility for the their projects.
Real estate developers, property purchasers, investors, hotel operators and luxury brands all benefit from this exclusive luxury residential sector, which is seeing incredible growth worldwide.
SERVICES
Feasibility & Planning
Operator / Brand Partner Selection & Negotiation
Brand Positioning
Owner Representation
Licence Agreement Negotiation
HMA (hotel management agreement) Negotiation
Financial Modelling & Analysis
Marketing
Sales Team Training
Competitor Analysis
Market Studies
Brand Licensing
WHY WE ARE DIFFERENT
We fully understand the pressure, passion, effort and financial commitment that developers and investors face when constructing a real estate project. Time is valuable, problems and hurdles arise.
We are developer focused and provide support from the very beginning of our working relationship, we work for you, we are independent, we are paid by you (not the brand partner/hotel operator), we work diligently and professionally and leverage our experience to ensure your project is successful.
We work as your owner representative, we embed ourselves within your operation (if required), negotiate with the hotel operator/branding partner, prepare feasibility studies, competitor analysis train your sales staff, offer marketing advice and strategy. We allow you to focus on the construction of the project.
We are your branded residence development partner. Your success is our success.
CONFIDENTIALITY
We understand the importance of confidentiality when planning and developing a real estate project, therefore we work under a strict non disclosure agreement with our clients to ensure that all aspects of their project are kept confidential by us until launch or, if requested, until the project has been completed.
CONTACT US
BR Asia Limited
Kemp House
152-160 City Road
London
EC1V 2NX
United Kingdom