Luxury living in Bangkok continues to reach new heights with the emergence of numerous high-end branded residences and condominium buildings.
Investors continue to be drawn to the evolving luxury real estate market in Bangkok, and developers are going to great lengths to understand and capture the desires and requirements of potential buyers.
Branded Residences. The Worlds Most Exclusive Names
The city boasts an impressive portfolio of branded residences, including renowned names like Four Seasons, Ritz Carlton, Waldorf Astoria, Yoo, and Banyan Tree to name but a few.
These projects shine brightly and contribute to Bangkok’s reputation as a global luxury destination.
In addition to branded residences, equally exclusive projects are being launched by developers that are not branded. These projects push the boundaries of luxury and cater to the discerning tastes of today’s sophisticated property purchasers.
The Demand for Luxury
As the demand for luxury residential living continues to grow, developers are having to think outside the box to offer ultra-luxurious projects that meet the expectations of this demanding generation.
For us as company that specialises in branded residential development in South East Asia. It is very important that we continue to monitor trends in the market, and follow what developers in the luxury residential sector are focusing on.
In this article we take a look at a developer who are operating a different business model in Bangkok. They are not building branded residences, they are creating ultra luxury International premium lifestyle residences.
SCOPE Redefining Luxury
SCOPE is an ultra-luxury real estate development company and joint venture with real estate mogul Yongyutt Chaipromprasith and Thailand’s leading developer SC Asset Corporation Public Company Limited.
SCOPE’s vision extends beyond mere real estate development or basic condominium construction. It represents a comprehensive approach that combines an exceptional location, innovative design, and unparalleled service
The company currently has 3 ultra luxury projects, located in the best areas of Bangkok, Promsri, Thonglor and Langsuan.
Standing out against the competition
These projects do not fall under the category of branded residences or fall under the management of a luxury hotel brand. Instead, they are associated with the brand SCOPE, which carries the motto “Life at its Finest.”
Nevertheless, the level of luxury and services provided by these projects easily rival, and in certain aspects surpass, any luxury branded residence presently offered in Bangkok.
Scope “Life at it’s Finest”
Take Scope Thonglor for example, a 32-storey all penthouse ultra-luxury high-rise condominium. With a total of just eighteen 415 SQM units, with prices starting at 200 Million THB (5.4 Million USD)
The project is being built on one of the most exclusive and expensive land plots in Bangkok.
Aiming to capture the essence of New York through its projects. Renowned design consultant Thomas Juul-Hansen, known for his exceptional work on luxury penthouses in New York, has joined the design team. The spacious layouts feature high ceilings and large windows that offer breathtaking views of the surroundings, complemented by top-quality furniture.
Since its recent launch, 10 apartments have already been sold. The high level of interest can be attributed to the project’s emphasis on privacy and exclusivity, as well as the impressive Scope Langsuan development serving as a point of reference.
SCOPE Langsuan
Constructed in 2023, boasting 159 units spread across 34 floors, the standard and excellence of the finishing touches, along with the amenities provided, rival those of the finest hotels and residences globally.
All residences come equipped with top-of-the-line Bulthaup kitchens, complete with Gaggenau appliances, as well as Sub-Zero refrigerator and wine cooler. Additionally, each unit features fully furnished bathrooms, engineered wood flooring, built-in wardrobes, and air conditioning. Motorised blackout blinds are also included.
A wide array of facilities are available, such as:
Ground Level
Reception and Services, Grand Lobby, Lobby Lounge, Parking Lounge, Temperature-Controlled Parcel Storage. The Gardens on Langsuan Road, Dog Park, Valet and Porter, Concierge
Level 3
Entertainment and Extended Storage, Club Lounge, Business Lounge, Conference Room, Personal Study Rooms.
Private Screening Room / Concert Hall, Music Practice Room, Fitting Studio and Salon, Garment Storage, Wine Cellar, Private Storage.
Level 4
Wellness and Active Facilities, 30 x 7 Temperature-Controlled Outdoor Marble Pool, Hot + Cold Italian Marble Thermal Baths with Rain Rooms, Swedish Sauna and Steam Rooms.
Private Wellness/Treatment Studios, Gymnasium with Separate Weight Training Barracks, Personal Running Studios, Yoga Studio / Multi-purpose Room, Kids’ Pool, Kids’ Club
Level 34
Skylounge and Terrace, The Langsuan Sky lounge, Private Dining and Staff Kitchens, Cigar Lounge and Storage, Barbecue Terrace and Gardens.
For more information https://www.scopecollection.com/
Bangkok Loves Luxury
It is most certainly an exciting times for the Bangkok real estate sector. Property purchasers have a whole host of options to choose from. Luxury to ultra luxury, branded and non branded Bangkok has it all.
About Us
BR Asia is a bespoke independent branded luxury residences consultancy for real estate developers specialising in brand licensing and strategy for branded residential development in South East Asia