Six Senses has been a pioneer in the hospitality industry since 1995, setting the standard for luxury and sustainability. Their focus on wellness and community, combined with stunning natural beauty in remote yet accessible locations, has always been their trademark.
The launches of Six Senses Residences The Palm and more recently Six Senses Residences Dubai Marina further solidifies Six Senses’ reputation for excellence in its residential offerings.
Upon initial observation, it may appear that the brand has compromised its fundamental principles by participating in a 122-storey tower project. However, upon closer examination, it becomes evident that this is not the case.
In this article we discuss why we think Six Senses, can be one of the biggest players in the branded residential sector, and why the concept of “residential wellness” can be the main contributing factor.
The Branded Residences Market
Branded residences continue to expand globally, as brands explore new locations to grow their portfolios. This growth is particularly evident in emerging markets, where brands are leveraging their reputations in regions experiencing rapid economic development and wealth accumulation.
While luxury hotel brands are still leading the way, other luxury chain segments are also progressing, aiming to diversify and meet the demands of buyers in different geographic areas.
Changes in how branded residences are used are influencing buyer preferences, as more people are spending longer periods of time in their homes due to the shift towards flexible and hybrid working.
This trend in our opinion requires continuous adjustments in amenities and services due to the ever changing preferences of property investors.
These changes are very important to ensure the sector continues grow and that the offerings continue to be unique. If we are not careful and mindful of this, branded residences will lose their “exclusive” appeal.
We do not want to get to a situation where buyer sentiment is. “oh another branded residence”
Six Senses clearly understand this
Six Senses Residences Residential Wellness
Like with many branded residence projects, owning a Six Senses residence grants exclusive access to the exceptional amenities and privileges of a hotel or resort.
Owners experience a residence that can serve as a stunning tropical island getaway, a cozy mountain escape, or a sought-after urban dwelling.
Healthy and Healing Homes
Six Senses Hotels and residences are constructed with sustainable materials sourced locally and designed with a focus on energy and water efficiency, these residences have a minimal impact on the environment while offering unparalleled spaciousness and luxury.
Six Senses Residences Dubai Marina for example is special because it will proactively redefines healthy living from the ground up. A concept of taking health out of the gym into the home.
Residents can also choose from bespoke features and personal touches, including a wellness wardrobe stocked with home fitness and biohacking equipment and mood-boosting sensory art.
Apartments also feature “Sleep With Six Senses” bedroom amenities and aspects of building biophilia and classical fang shui.
Recent branded residence offerings include unique health based facilities such as.
Longevity Centres
Cryotherapy and Hyperbaric Oxygen Chambers
Crystal Sound Healing Rooms
Spa Zones with a range of Hydrotherapy Amenities
Global Wellness Tourism
Over the past decade the global wellness tourism sector has gobbled up a huge segment of the travel industry’s market share. Its size was valued at $814.6 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 12.42% from 2024 to 2030.
94% of travellers are incorporating some form of health and wellness into their vacations. With so much focus on health from consumers, it is only to be expected, that incorporating health, luxury, community and wellness into one’s home is the next stage of this development, and Six Senses are at the forefront of this.
Final Thoughts
In our opinion Six Senses have the potential to emerge as one of the most prominent names in branded residences.
A brand synonymous with luxury and exclusivity, having a strong focus on sustainability, whilst placing a significant emphasis on promoting wellness and health.
All of the above, are key purchasing touch points, for todays sophisticated property purchasers.
For more information visit https://www.sixsenses.com/en/residences